Social Media Copy

Social copy that captivates, engages, and converts—scroll-stopping guaranteed.

Social media is more than a feed of posts; it’s a conversation, a community, and a powerful business tool. My social media copy blends creativity, strategy, and storytelling to build connections, drive engagement, and deliver measurable outcomes.

This portfolio showcases expertise across multiple areas, including:

Social Media Strategy
Comprehensive plans designed to amplify brand voice, enhance visibility, and strategically target your ideal audience.
Social Media Campaigns
Creative, cohesive campaigns that tell your brand’s story consistently across multiple platforms, driving results and audience growth.
Ad & Sponsored Social Media Copy
Compelling, high-conversion messaging crafted to immediately capture attention, inspire clicks, and boost ROI.
Social Media Content Calendars
Strategically planned calendars that optimize timing, themes, and messaging for maximum audience impact and consistency.
Organic Social Media Copy
Authentic, engaging posts designed to foster genuine interaction, build brand loyalty, and organically expand reach.

Explore how my social media expertise can elevate your brand’s digital presence, turning casual followers into dedicated fans.

Social Media Strategy

Social Media Strategy Report for Clayton Fire and Water

This comprehensive Social Media Strategy Report for Clayton Fire and Water outlines a structured, multi-platform plan tailored specifically to achieve critical business objectives, including brand awareness, lead generation, customer engagement, community involvement, real-time crisis response, and digital visibility improvement.
The report includes detailed strategic recommendations for leveraging Facebook, Instagram, TikTok, Twitter, and Google+ (Google Business Profile) effectively, with a clearly defined content mix that incorporates educational resources, transformative visual showcases (before-and-after projects), genuine customer testimonials, proactive community participation, and compelling promotional highlights.
To ensure strategic alignment and competitive advantage, the report also contains an extensive competitive analysis of PHC Restoration and Carolina Restoration Services, identifying their strengths, weaknesses, and unique opportunities for Clayton Fire and Water to differentiate itself in the North Carolina restoration market.
Additionally, this document provides clear demographic targeting strategies, focusing on homeowners, business and property managers, insurance and real estate professionals, renters, emergency services personnel, and retirees, alongside actionable guidance on both organic and paid social media growth tactics.
Key Performance Indicators (KPIs) are included to effectively track the success and impact of implemented strategies, allowing for ongoing adjustments and optimizations to ensure long-term success, enhanced community trust, increased customer engagement, and a robust digital presence.

Smiles By Petty Social Media Strategy

This comprehensive strategy outlines a clear roadmap for Smiles By Petty to enhance its online presence across Instagram, Facebook, TikTok, and Twitter/X. By emphasizing key dental service areas—cosmetic, restorative, and general dentistry—this plan identifies target audiences, refines brand voice, and details customized platform-specific content strategies. It includes a carefully curated mix of educational posts, patient testimonials, interactive engagement tactics, and local community involvement to drive brand awareness, patient leads, and appointment bookings.

Social Media Strategy for Wilson, Reives & Doran – Attorneys at Law

The Comprehensive Social Media Strategy for Wilson, Reives & Doran – Attorneys at Law outlines a detailed, multi-platform approach designed to elevate brand visibility, attract new clients, drive traffic to the firm's website, establish thought leadership, and strengthen community engagement. Tailored specifically to the firm’s professional yet compassionate tone, this strategy utilizes targeted content across LinkedIn, Facebook, Instagram, Twitter/X, and TikTok, coupled with clear metrics and analytics tools to measure performance and ensure ongoing optimization.
Purpose:
The primary purpose of this strategy is to position Wilson, Reives & Doran as a trusted, approachable, and authoritative legal resource within Central North Carolina. Through consistent, engaging, and informative content, the firm aims to expand its online presence, increase leads, foster strong community ties, and reinforce its reputation as attorneys who genuinely care—because everyone matters.

Social Media Campaigns

Clayton Fire and Water Restoration Social Media Campaign

Here are original, engaging social media posts designed to establish authority and trust for Clayton Fire and Water. Each post is tailored to a specific platform, complete with visual descriptions, hashtags, keywords, and metric goals.These posts aim to build trust with clients and showcase Clayton Fire and Water's commitment to utilizing advanced technology in restoration projects. The combined metric goals target a reach of approximately 7,000 users, with an average engagement rate of 10%. Monitoring these metrics will provide insights into content effectiveness and audience engagement, guiding future social media strategies to further enhance brand reputation and highlight technological leadership.

Social Media Campaigns

Social Media Content Calenders

4-week social media content calendar for Clayton Fire and Water Restoration

Here's a detailed 4-week social media content calendar for Clayton Fire and Water, with three strategic posts per week across your main platforms (Facebook, Instagram, TikTok, Twitter, Google Business Profile). Each week is carefully structured to balance your core content pillars and goals.

Social Media Ad & Sponsored Copy

Social Media ad campaign for Clayton Fire and Water Restoration

This ad campaign strategically combines powerful visuals and emotionally resonant messaging tailored for each platform's audience to maximize engagement, brand awareness, and immediate conversion potential. Ads emphasize urgency (24/7 emergency response), trust (client testimonials), and technological innovation (Matterport 3D imaging). The primary objectives are to:
• Increase inbound leads by 30% within 3 months.
• Achieve a minimum CTR (Click-through Rate) of 5% across platforms.
• Generate a 20% improvement in ROI from ad spend through increased conversions and customer acquisitions.
• Enhance brand trust and recognition among homeowners, businesses, insurance agents, and real estate professionals across Clayton, NC, and surrounding communities.
These compelling, clearly targeted ads position Clayton Fire and Water as the reliable, professional, go-to choice for immediate and effective restoration services.

Social Media Ad & Sponsored Copy

Organic Social Media Copy

ChatLee Boats Social Media Campaigns

This project involved crafting six innovative and data-driven social media campaigns (2 for Facebook, 2 for Instagram, and 2 for Twitter) for ChatLee Boats. The primary goals were to:
1. Increase brand awareness by highlighting ChatLee Boats’ luxury and innovative features.
2. Generate leads by directing potential customers to either visit the website or call for inquiries.
3. Boost sales by leveraging time-sensitive CTAs, interactive content, and targeted campaigns refined through analytics.
The campaigns focus on showcasing ChatLee Boats' premium selection, technological advancements, and trusted legacy, all while using real-time data to optimize reach and engagement.

Christian Provision Ministries Social Media Campaigns

The goal of this project was to create six creative and interactive social media campaigns (2 for Facebook, 2 for Instagram, and 2 for Twitter) that promote events, foster community engagement, and raise awareness for Christian Provision Ministries. The campaigns incorporate interactive elements such as Q&A sessions, polls, and discussion prompts to build stronger connections with members and potential members. The tone is caring and informative, aimed at making people feel welcomed and inspired to join the CPM community.

Organic Social Media Copy