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Acquire


When I joined Acquire, I initially took on a dual role as a copywriter and sales representative, actively selling products and services from Verizon, Sprint, AT&T, and Direct TV. Subsequently, I transitioned fully into the copywriting department, where I specialized in crafting compelling print advertisements and brochures tailored specifically to empower our sales team. Additionally, I was responsible for creating engaging and impactful copy across various social media platforms, significantly enhancing the company's digital presence and branding efforts.

Verizon Print Ad

I created and designed a targeted print advertisement for sales representatives to promote an exclusive Verizon offer available to all Sam's Club members. This strategic campaign significantly boosted client acquisition by 37% and drove an impressive 42% increase in sales within just three months.

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Ad Explanation and Detailed Analysis:
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  • Headline and Main Offer: The headline, "Receive $950 Bill Credit," is prominently displayed in bold, white text against a black background to ensure high visibility and immediate attention-grabbing capability. The primary goal of this headline is to highlight the significant financial incentive, enticing consumers to read further and engage with the promotion.

  • Subheading and Conditions: The subheading specifies the action required—purchasing and activating two Samsung smartphones. This important detail is strategically placed immediately after the headline to clarify eligibility criteria upfront, thereby reducing consumer confusion and streamlining sales conversations.

  • Promotional Details: Bullet points clearly outline the promotion terms—requirements for a new line, an unlimited plan, and a 24-month installment agreement. The ad explicitly details how the bill credit is distributed ($31.25 per month over 24 months), simplifying the consumer's understanding of the long-term benefits.

  • Visual Design and Imagery: The ad prominently features the Samsung Galaxy smartphone, highlighting its sleek and modern design, which appeals directly to technology-savvy consumers. The high-quality, visually appealing image enhances perceived product value and aligns with Verizon’s premium branding.

  • Call to Action: The clear and concise call to action—"See Wireless Sales Specialist for More Details"—is presented in a bright teal-blue color. This color was specifically chosen to stand out against the black background, ensuring the action step is not overlooked and making it clear where customers should direct their inquiries.

  • Color Scheme and Typography: The color scheme, predominantly black with white and teal-blue accents, creates a sophisticated and professional appearance that aligns with Verizon’s brand identity. White typography was selected for maximum contrast against the dark background, enhancing readability and visual impact. The teal-blue highlights essential details and calls to action, effectively drawing attention to critical information and guiding the viewer’s eye through the ad.

  • Fine Print: At the bottom, transparent disclosures clearly outline the specific requirements and conditions of the promotion, ensuring full transparency and compliance. The placement in smaller text maintains focus on the main offer while still providing necessary consumer protections.

Verizon Brochure

I written and created this brochure to help inform families to purchase or switch to the new plans that Verizon rolled out in 2019.

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Ad Explanation and Detailed Analysis:
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  • This advertisement aims to attract families by highlighting Verizon's Mix and Match 2.0 Unlimited Plans, emphasizing flexibility and customization in service plans tailored to different family member needs.

  • Headline: The bold and contrasting "MORE is less" communicates a straightforward and appealing message—consumers get more value at a reduced cost.

  • Supporting Text: The tagline "It's time to SAVE by Mixing and Matching" clarifies the primary advantage of the offer, which is flexibility in choosing plans suited to each family member’s unique needs, further emphasized by "Now more Unlimited plans for families to mix, match and save."

  • Visual Elements: Circular imagery showcases diverse, relatable family scenarios that appeal to the target demographic, reinforcing the family-oriented nature of the offer and its inclusivity.

  • Plan Details: Clearly segmented sections provide information on the three distinct unlimited plans:

  • Get More Unlimited ($55/month) targets consumers seeking comprehensive benefits like 5G access, high-quality streaming, music inclusion, and international communication options.

  • Get More Unlimited ($45/month) offers a simplified yet robust plan, maintaining essential features while providing substantial value.

  • Just Kids ($35/month) focuses specifically on family-oriented consumers, emphasizing parental controls and safety features for a child's first smartphone experience.

  • Color Scheme and Font Choices:

  • The color scheme predominantly uses Verizon’s brand colors—black, white, and red—to ensure consistency and brand recognition. A vibrant pinkish-red background captures attention, highlights the promotional message effectively, and resonates with the family-friendly appeal of the offer.

  • Bold typography ensures critical promotional messaging is immediately noticeable, with white font creating maximum contrast and readability against the darker background.

  • Visual Elements: Photographs depict diverse families engaging with smartphones, emphasizing the target audience (families and different age groups) and reinforcing the message of flexibility and personalization available through plan selection.

  • Fine Print: The detailed information provided in smaller text clearly outlines pricing terms, promotional requirements, and conditions. This transparency helps manage consumer expectations and compliance with legal standards.

  • The ad design strategically uses fonts, color schemes, and visual elements to enhance readability, draw consumer attention, convey clarity in promotional terms, and reinforce Verizon’s branding and messaging objectives.

© 2019 by Steven Garner. Proudly created with Wix.com

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