B2B & B2C Copy

Tailored Messaging for Every Audience

Whether selling to businesses or engaging everyday consumers, the right copy makes all the difference. I specialize in both B2B (Business-to-Business) and B2C (Business-to-Consumer) copywriting, crafting strategic, audience-focused messaging that connects, persuades, and drives results.

B2B Copy

B2B SEO E-Commerce Copywriting for Synergy Black Technology Solutions LLC

This project aims to enhance Synergy Black Technology Solutions LLC's online presence by developing SEO-optimized e-commerce copy that effectively communicates their comprehensive IT support and network optimization services to business owners. The primary goals and associated metrics include:
• Increase Organic Traffic: Achieve a 25% rise in organic website visits within six months by integrating targeted keywords such as "IT support services," "network optimization," and "security infrastructure management."
• Boost Conversion Rates: Enhance the conversion rate by 15% over the next quarter through compelling calls-to-action and informative content that addresses potential clients' pain points.
• Elevate Engagement Metrics: Reduce the bounce rate by 10% and increase average session duration by 20%, indicating improved user engagement and content relevance.
• Expand Lead Generation: Generate a 30% increase in marketing-qualified leads (MQLs) by optimizing landing pages and incorporating clear value propositions.
By focusing on these objectives, the project seeks to position Synergy Black as a trusted partner for businesses seeking reliable IT solutions, ultimately driving growth and strengthening market presence.

SEO Direct-Response Sales Copy for Momentive

For Momentive, a global leader in advanced materials and specialty chemicals, the objective was to craft a B2B SEO-driven, direct-response sales page that effectively communicates their cutting-edge solutions, industry expertise, and innovation-driven approach to decision-makers in aerospace, automotive, and industrial manufacturing sectors.
The primary goal was to increase organic lead generation by 40%, improve engagement with technical buyers, and rank in the top 3 search results for key industry terms such as “high-performance silicones,” “industrial adhesives for aerospace,” and “advanced material solutions.” The strategy integrated SEO-optimized copy, persuasive direct-response elements, and a clear call to action to boost conversions.
Key Metrics:
✔ 40% increase in qualified B2B leads within 6 months
✔ Improved organic traffic by 60% for high-intent keywords
✔ Reduced bounce rate by 35%, enhancing on-page engagement
✔ Ranked #1-3 for “industrial silicone coatings” and “automotive sealants solutions”

B2B long-form sales copies for Global Lending Services (GLS)

The objective is to craft two original, unique, creative, informative, and authoritative B2B long-form sales copies for Global Lending Services (GLS), specifically targeting franchise automotive dealers. These copies aim to highlight GLS's exceptional financing solutions, emphasizing their rapid decision-making process, high approval rates, and extensive dealer network. The ultimate goal is to persuade dealerships to partner with GLS, thereby increasing their sales and enhancing customer satisfaction.
Goals and Metrics:
• Increase Dealer Partnerships: Target a 15% growth in franchise dealer sign-ups within the next quarter by showcasing GLS's competitive advantages.
• Enhance Approval Rates: Highlight the 70% approval rate, including approvals for customers with FICO scores as low as 500, to attract dealers aiming to serve a broader customer base.
• Promote Rapid Decision-Making: Emphasize the real-time credit decisions available in as little as 14 seconds to appeal to dealers seeking efficiency in their sales process.