Empowering Your Entrepreneurial Journey: The Ultimate Guide to Starting a Hair Extensions Business

Steven Garner
Aug 23, 2018
5 min read

Updated: Jul 4, 2023

The new online business that is taking the US by storm.

Imagine waking up one day, tired of the monotony of a nine-to-five job, and realizing that you want to embark on a thrilling adventure of starting your very own business. The American dream of leaving a lasting legacy and achieving financial independence beckons us all. And let me tell you, darling, you're not alone. My fierce and fabulous wife faced a similar dilemma years ago when she yearned to own a business, leaving behind a remarkable establishment for our future generations. But the burning question remained: What should she sell? Ah, the struggle was real! However, in a brilliant stroke of inspiration, I suggested that she delve into a product that held a deep personal and emotional connection for her. And that's when it hit her—a licensed cosmetologist with an insatiable love for hair extensions. And so, her online hair extension empire, aptly named "Eye Candy Virgin Hair," was born. Darling, allow me to guide you through the simple steps of starting your very own hair extensions business.

Step1: You have to research.

Now, let's not allow a few naysayers to dampen our spirits, shall we? You see, when my wife and I embarked on our hair extensions business journey, we were bombarded with discouraging information: "The market is oversaturated," they said. "It will take years to build a name for yourself," they warned. But fret not, my friend, for we shall persevere! Extensive research is the key to unraveling the secrets of success. Dive deep into resources like market analysis, identifying high-demand consumer segments, visiting hair supply stores, exploring diverse hair textures and lengths, immersing yourself in current hairstyle magazines, participating in hair forums, and discovering reliable wholesale hair suppliers or vendors. Only then, my dear, once you've thoroughly conducted your research, can you move on to the grand design—the Business Plan.

Step2: Thinking of a master plan.

Remember the wise words of the illustrious Benjamin Franklin, "If you fail to plan, you are planning to fail!" Oh, how true that is, darling. You simply cannot afford to overlook the importance of a meticulously crafted business plan. It all begins with establishing a budget plan—whether you're saving up or seeking a loan to invest in your product, website maintenance, product packaging, business cards, and flyers. And oh, let's not forget the pièce de résistance—a catchy name and a captivating logo that shall set your business apart from the mundane. As Boone (2013) beautifully expressed, "A business plan will not only help you analyze your competition within the afro-textured hair market but also across the entire hair extension industry." And darling, do choose the specific type of hair you wish to sell—be it Filipino, Indian, Brazilian, or Peruvian, and carefully consider the desired texture: #bodywave, #curly, #straight, #loose, or #kinky. And if your budget allows, why not offer a splendid variety of options? Now, let us embark upon the quest for the perfect vendor who can supply the exquisite hair your heart desires.

Step3: Handpicking the Perfect Product

Ah, the pursuit of perfection! Choosing the ideal vendor or wholesale supplier to join hands with can be quite the challenge. Seek those who graciously provide hair samples, allowing you to experience the quality firsthand. After all, we cannot afford any dreadful surprises like purchasing supposedly 100% human hair, only to discover it's synthetic or animal hair. My wife and I learned this lesson the hard way before we found a reliable vendor. Darling, please ensure a thorough inspection of your product, for reputations are built on quality, and the last thing you desire is to disappoint customers with counterfeit hair. Authenticity is paramount.

Step4: Unleash the Power of Promotion and Marketing

Now, my dear, the arduous task lies before us—promoting and marketing your precious creation. First and foremost, you must build a captivating website. Fear not, for the digital realm offers a plethora of remarkable website builders such as Wix, GoDaddy, Square Online, and countless others. Let your website exude the essence of your business, captivating the hearts of your customers. In a sea of hair extension stores, your digital abode must stand out, adorned with a unique logo and an enticing catchphrase. The professionalism of your site and the clarity of information shall set you apart. And oh, dear, do ensure your customers can feast their eyes upon professional-looking photographs showcasing your hair extensions in all their glory. Introduce them to a world where each type of hair whispers its tale, educating even the most oblivious of souls. Social media, the magical tool of our times, offers an excellent platform for promotion. My wife adorns her Facebook and Instagram pages with pictures of customers flaunting her exquisite creations alongside individual product shots. Fly high, darling, and embrace the power of social media to forge lasting connections with your customers.

Step5: The Power of Networking

Ah, my dear, relationships—those exquisite threads that weave the fabric of success. Establish meaningful connections with fellow hair distributors, investors, and talented hair stylists. Allow me to whisper a secret in your ear: "Word of mouth" holds unparalleled sway in this realm. Nurture a stellar relationship with your clientele, and watch as they become your most loyal advocates, effortlessly spreading the word about your extraordinary brand. Venture forth into hair shows like the illustrious #BronnerBros, where you can showcase your divine creations, all while mingling with like-minded souls. As your business flourishes, surprise your treasured clients with delightful discounts, engaging contests, and irresistible promotional gifts. Keep the spirit of connection alive, my dear, for it shall breathe life into your business.

Step6: Closing up Shop.

Beautiful, you are now ready to set foot upon the exhilarating path of entrepreneurship. Remember to equip yourself with knowledge through extensive research, diligently craft your business plan, carefully select a reputable vendor, master the art of promotion and marketing, and weave a web of valuable connections through networking. My wife and I traversed these very steps, and we triumphed, creating a thriving business that fills us with immense pride. As you embark on your own unique journey, allow me to offer you a few precious gems of wisdom. The MarketResearch Hair Extension article proved to be an invaluable resource, guiding us through the intricacies of market research, brand promotion, and sales expansion. Furthermore, Lana Boone, the visionary owner of Kurly Klips, shared enlightening tips to steer our business toward success. My dear, your dreams are within reach—reach out and seize them with all your might. Now, my darling, it's time to pen your own extraordinary tale of triumph and prosperity.