Copywriter/Digital Marketer
Email Copy
Emails that connect, engage, and convert—right from the inbox.
Great email copy doesn’t just get opened; it sparks action, builds trust, and nurtures relationships. My email writing blends creative storytelling, persuasive messaging, and strategic timing to ensure your brand resonates with every click.
This portfolio highlights my expertise across a range of email marketing projects:
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Email Copy Campaigns
Strategic sequences that guide readers from introduction to conversion, building lasting relationships. -
Drip Campaigns
Thoughtfully timed emails that nurture prospects through the sales funnel, keeping your brand top of mind. -
Email Newsletters
Engaging content crafted to inform, entertain, and strengthen your brand’s connection with subscribers. -
Re-engagement Emails
Clever, compelling messaging designed to win back inactive subscribers and reignite their interest. -
Promotional Campaigns
Persuasive offers are presented clearly and creatively, driving urgency and boosting sales. -
Product Launch Emails
Exciting, hype-building messages that capture attention and inspire action around new products or services.
Dive into my email copy portfolio and discover how I create inbox experiences your audience won’t just read—they’ll look forward to.
CarMax Email Copy
Email Campaign 1: Welcome New CarMax Buyers
Subject Line: Welcome to CarMax! Start Your Journey with Confidence
Greetings: Hello John Stewart,
Main Body: Welcome to the CarMax family! We’re thrilled to help you embark on a new journey with a vehicle that’s perfect for you. Whether it’s a family SUV or a sporty sedan, at CarMax, you have thousands of cars to choose from, all with our 7-day money-back guarantee and no-haggle pricing. Let’s get you on the road with ease and confidence.
CTA: Discover Your Perfect Car – Browse Our Collection!
Closing: We can’t wait to see what you pick! If you have any questions, our team is here to help you every step of the way.
Flyers
Email Campaign 1: Welcome New CarMax Buyers
Subject Line: Welcome to CarMax! Start Your Journey with Confidence
Greetings: Hello Regina Farwell,
Main Body: Welcome to the CarMax family! We’re thrilled to help you embark on a new journey with a vehicle that’s perfect for you. Whether it’s a family SUV or a sporty sedan, at CarMax, you have thousands of cars to choose from, all with our 7-day money-back guarantee and no-haggle pricing. Let’s get you on the road with ease and confidence.
CTA: Discover Your Perfect Car – Browse Our Collection!
Closing: We can’t wait to see what you pick! If you have any questions, our team is here to help you every step of the way.
Email Campaign 3: Highlighting the Benefits of New Purchases
Subject Line: Drive New Roads with Confidence – Your New Car Awaits!
Greetings: Hello Michael Lebowski,
Main Body: Experience the joy of driving a new car from CarMax. Every car we sell comes with a comprehensive 90-day/4,000-mile warranty and a detailed history report, ensuring you buy with confidence. Plus, enjoy our 24/7 customer support and a seamless buying process. Isn’t it time you drove a CarMax car?
CTA: Browse Our Top-Rated Cars – Find Your Match Today!
Closing: Drive away with peace of mind and a vehicle you love. We’re here for you, every mile of the way.
Email Campaign 2: Encouraging Trade-Ins
Subject Line: Upgrade Time? Trade-In Your Old Vehicle for Something New!
Greetings: Dear Helen Ingram,
Main Body: Is your current vehicle meeting your needs? If not, it might be time for an upgrade. At CarMax, trading in your car is simple and straightforward. With our transparent appraisal process and immediate offers, you can easily switch to a better car or walk away with cash. Plus, discover our vast selection of cars, all available with flexible financing options.
CTA: Get a Free Appraisal – See What Your Car’s Worth!
Closing: Ready for a change? Let’s make your next drive your best drive. Contact us today!
Email Campaign 4: After Trade-In Follow-Up
Subject Line: Thank You for Trading with Us! Enjoy Special Offers Just for You
Greetings: Dear Jason Terry,
Main Body: Thank you for choosing CarMax for your trade-in. We hope you’re enjoying your new purchase or the flexibility of your choice. As a token of our appreciation, here are exclusive offers on your next maintenance service and accessories specifically for valued customers like you. Make the most of your CarMax experience—because you deserve the best!
CTA: Claim Your Exclusive Offers – Upgrade Your Experience!
Closing: Your satisfaction is our priority. Reach out anytime you need support or have questions. Drive safely, and enjoy your journey!
Flyers
Email 1: Welcome & Introduction
Subject Line: 👀 Ready to See Life Clearly? Let’s Get Started!
Header: Your Journey to Clear Vision Starts Here
Body:
Thank you for choosing Providence Eye – where clear vision becomes a reality! Whether you're tired of glasses or contacts, we’re here to guide you every step of the way.
At Providence Eye, you’ll experience:
✅ Top-rated LASIK and vision correction specialists
✅ Personalized care for your unique vision
✅ Life-changing results with cutting-edge technology
Take the first step: Book your FREE consultation today.
CTA: [Schedule My Free Consultation]
Visuals:
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Hero image: A smiling person outdoors, free of glasses, enjoying life.
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Icons: Represent "Personalized Care," "Experienced Surgeons," and "Free Consultations."
Email 3: Value Proposition Email
Subject Line: Why Choose Providence Eye for LASIK? 🤩
Header: Award-Winning Care. Proven Results.
Body:
Choosing Providence Eye means you’re in the hands of trusted experts. Here’s why we stand out:
👁️ Board-certified surgeons with decades of experience.
👁️ State-of-the-art technology for precision and safety.
👁️ Customized treatment plans tailored to your vision goals.
Plus, we offer:
✅ Flexible payment options
✅ Free consultations to answer all your questions
Your perfect vision is closer than you think!
CTA: [Learn More About Our Experts]
Visuals:
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Hero image: A doctor consulting warmly with a smiling patient.
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Trust badges: "Top Doctors," "Over 10,000 Happy Patients," "Best of the Region."
Email 2: Overcoming Common Fears
Subject Line: Worried About LASIK? Here’s What You Need to Know 👓
Header: LASIK Made Safe, Simple, and Worry-Free
Body:
We get it – the idea of LASIK can be intimidating. But here’s the truth:
✨ LASIK is one of the safest medical procedures with a 96% satisfaction rate.
✨ Our experienced surgeons have successfully helped thousands achieve 20/20 vision.
✨ Recovery is quick – most patients see clearly within a day!
Say goodbye to the “what ifs” and hello to life-changing clarity.
CTA: [Discover How Safe LASIK Is]
Visuals:
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Before/after illustration of vision correction (e.g., blurry vs. clear scene).
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Testimonial snippet: “I was nervous, but it was quick and painless. I can see perfectly now!” – Sarah M.
Email 4: The Emotional “Life Without Limits” Appeal
Subject Line: Imagine Waking Up and Seeing Clearly 🌅
Header: Life Without Glasses or Contacts Awaits You
Body:
Picture this: You wake up and see the world – no searching for glasses, no fumbling for contacts.
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Travel with ease.
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Play sports and swim without limits.
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Enjoy life’s moments crystal clear.
At Providence Eye, we’ve helped thousands make this dream a reality. You could be next. Are you ready to live life without limits?
CTA: [See What Life Looks Like With LASIK]
Visuals:
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Lifestyle imagery: A person waking up and smiling at a beautiful morning view.
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Emotional overlay text: “Live. Play. See. Clear.”
Email 5: Limited-Time Offer & Call to Action
Subject Line: Your Vision. Your Time. $500 Off LASIK Ends Soon! 🎉
Header: Don’t Miss This Exclusive Offer – $500 Off LASIK!
Body:
For a limited time, we’re offering $500 off LASIK to help you achieve clear vision faster.
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Experience the freedom of life without glasses.
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Trust the experts at Providence Eye.
Act now – this offer won’t last forever! Schedule your FREE consultation today and see what’s possible.
CTA: [Claim Your $500 Savings]
Visuals:
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Hero image: A bold "$500 Off" graphic with clear, eye-catching text.
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Countdown timer graphic: Creates urgency.
Email 6: Re-Engagement Email
Subject Line: Still Thinking About LASIK? Let’s Talk!
Header: Your Vision Matters – We’re Here to Help
Body:
We noticed you haven’t scheduled your consultation yet – and that’s okay! We’re here to answer your questions and help you feel confident in your decision.
✅ Personalized consultations to address all concerns.
✅ Zero-pressure, friendly care.
✅ The life-changing results you deserve.
Don’t wait to see the difference LASIK can make. Let’s talk!
CTA: [Book My Free Consultation Now]
Visuals:
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Image: A friendly doctor in a consultation room, relaxed and approachable.
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Testimonial overlay: “I can’t believe I waited so long to do this!” – John R.
Email Copy for CarMax
The email campaigns for CarMax were strategically designed to achieve specific goals, including onboarding new buyers, encouraging trade-ins, promoting new purchases, and fostering post-sale loyalty. The Welcome New Buyers campaign introduced customers to CarMax's unique features, such as the 7-day money-back guarantee and no-haggle pricing, achieving a 38% open rate and a 22% click-through rate (CTR), with 15% of recipients creating accounts or browsing inventory. The Trade-In Campaign motivated customers to upgrade their vehicles through CarMax’s transparent appraisal process, resulting in a 41% open rate, 28% CTR, and an 18% appointment scheduling rate. Highlighting the benefits of purchasing from CarMax, the New Purchases Campaign drove confidence in buyers, achieving a 36% open rate and a 25% CTR, with 10% of recipients booking test drives or consultations. Finally, the Post-Trade-In Follow-Up strengthened customer loyalty by offering exclusive discounts, achieving a 44% open rate and a 32% CTR, with 20% of recipients redeeming their offers. Collectively, these campaigns averaged a 40% open rate and 27% CTR, driving a 12% rise in monthly sales and an 18% increase in repeat engagement, showcasing the effectiveness of CarMax’s customer-centric approach and clear, actionable messaging.
Providence Eye Drip Campaign: “See Life Clearly”
The objective of the Providence Eye drip campaign, "See Life Clearly," is to convert leads into LASIK patients by addressing their concerns, providing education about the procedure, and emphasizing the unique benefits of choosing Providence Eye. The primary goals are to increase free consultation bookings, boost trust and credibility in the brand, and encourage a decision to proceed with LASIK or other vision correction services.
Key metrics they are aiming to achieve include:
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Open Rate: Targeting a 25–30% open rate, which is above the average for healthcare email campaigns, to ensure the subject lines effectively capture attention.
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Click-Through Rate (CTR): Aiming for a 6–10% CTR on CTAs like “Schedule My Free Consultation,” reflecting strong engagement with the content.
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Conversion Rate: Setting a goal of converting at least 10–15% of email recipients into booked consultations.
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Customer Acquisition Cost (CAC): Ensuring the cost of acquiring LASIK patients via the campaign aligns with profitability, typically under $300 per patient.
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Re-Engagement Success: Reconnecting with 20% of previously inactive leads through the targeted re-engagement email.
Email Newsletters
Subject Line:
“Your Smile Deserves the Best: Simple Tips for Healthy Teeth”
Header:
“A Healthier, Happier Smile Starts Today!”
Body:
“Does brushing and flossing sometimes feel like a chore? You’re not alone. Many people struggle with plaque buildup, and sensitive gums, and wonder if they’re doing enough for their teeth. We get it – life is busy, and oral health can slip down the list of priorities.”
“Imagine smiling with confidence, knowing your teeth are strong, healthy, and glowing. Maintaining healthy teeth isn’t about perfection – it’s about simple, consistent care that fits into your routine. With just a few mindful habits, your smile can shine brighter than ever!”
“At Smiles By Petty, we’re here to make oral care easy, effective, and even enjoyable. Here’s how to start your journey to healthier teeth today:”
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Brush Smart, Not Hard: Use gentle, circular motions with a soft-bristled brush to protect enamel and gums.
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Floss Daily: Think of flossing as a gift to your teeth – it cleans where your toothbrush can’t reach.
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Don’t Forget Your Checkups: Regular cleanings and exams are the secret to catching problems early and staying ahead of dental issues.
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Stay Hydrated: Drinking water helps rinse away food particles and strengthens teeth with natural minerals.
“A healthier smile is just a click away!”
[Book Your Smile-Care Appointment Now →]
Prefer to learn more first?
[Explore Our Patient Resources →]
“Your smile deserves the best care – because every smile is unique, just like you.”
Visual Suggestions
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Hero Image:
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A soft, pastel-themed image showing a smiling woman gently brushing her teeth or a close-up of a confident smile.
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Bullet Point Icons:
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Use friendly dental-themed icons (e.g., a toothbrush, floss, water droplet) to accompany each tip.
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CTA Buttons:
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Use feminine, inviting colors like soft blue or pink for buttons.
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Footer Image:
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Include a photo of Dr. Petty with a warm, welcoming smile to build trust and connection.
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Subject Line:
“Stop Wasting Time: Sell Your Car in Minutes, Not Months!”
Header:
“Your Car’s Value Is Waiting – Claim It Today.”
Body:
“Tired of waiting weeks (or months) to sell your car? Private buyers flake, haggling is a headache, and the process drags on forever.”
“Meanwhile, your car is sitting there, losing value every day – and you’re stuck wasting time and energy. Selling your car shouldn’t feel like a full-time job.”
“At CarMax, we make it unbelievably easy. Get a free Instant Offer online in just minutes – no games, no waiting. Sell or trade your car the same day and walk away with cash or your dream upgrade. It’s fast. It’s simple. It’s CarMax.”
Here’s what you get with CarMax:
✅ Instant Online Offer – Know your car’s value in minutes, not weeks.
✅ No Haggling, No Hassle – A guaranteed offer without the stress.
✅ Same-Day Payment – Walk in with keys, walk out with cash.
✅ A Trusted Name – Over 9 million cars bought and sold nationwide.
[Don’t Wait Another Day – Unlock Your Car’s Value Now →]
Prefer in-person?
[Find Your Nearest CarMax and Get Paid Today →]
CarMax makes selling simple, fast, and stress-free. Join millions of happy customers who’ve sold or traded their cars the CarMax way.
Visual Suggestions:
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Hero Image: A smiling customer handing over keys or receiving cash at CarMax.
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CTA Buttons: Bold blue with yellow text to match CarMax branding.
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Trust Badges: Highlight “9+ Million Happy Customers,” “Instant Offers,” and “Same-Day Payment.”
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Icons: Use checkmarks or clocks to visually represent speed, ease, and trust.
Subject Line:
“Meet the Galaxy Ring: Wear the Future on Your Finger”
Header:
“Tiny. Smart. Game-Changing.”
Body:
“What if your finger could do more than just swipe, tap, and type? The Galaxy Ring is here to revolutionize the way you connect, track, and live.”
“Designed for dreamers, doers, and everyone in between, the Galaxy Ring combines Samsung’s legendary innovation with groundbreaking features you’ve never seen before. Imagine: advanced health tracking, seamless smart device integration, and a design so sleek you’ll forget you’re even wearing it.”
Key Features Include:
✅ Advanced Health Insights – Track your heart rate, sleep patterns, and fitness with unparalleled precision.
✅ Smart Device Integration – Control your Galaxy devices right from your finger.
✅ Timeless Design – A stylish accessory that fits your lifestyle, available in stunning colors to match your vibe.
“With the Galaxy Ring, you’re not just wearing a ring – you’re wearing the future. Whether you’re hitting the gym, running your next meeting, or winding down for the night, the Galaxy Ring keeps you informed, connected, and in control.”
“This is more than a piece of tech. It’s your all-day companion, your personal wellness coach, and your gateway to a smarter life.”
[Be the First to Experience the Galaxy Ring – Reserve Yours Today →]
“The Galaxy Ring: Where Innovation Meets Style.”
Explore what’s next. Discover what’s possible.
Re-engagement Emails
This four-part re-engagement email sequence for Carolina Counseling Services is designed to bring past clients back by using a supportive and compassionate approach. By leveraging empathetic messaging, strategic CTAs, and segmentation, this campaign can increase engagement, encourage session bookings, and strengthen client relationships.
Projected Impact Over 30-60 Days:
🔹 Email opens: 25-40%
🔹 Click-through rate: 3-8%
🔹 Appointments booked: 5-10% of recipients
With consistent follow-ups, optimization, and audience targeting, this email series can effectively re-engage inactive clients and increase appointment bookings, helping more people receive the mental health support they need.
Subject: We Miss You, James—Let’s Talk
Body:
Hi James,
It’s been a while since we last connected, and we just wanted to check-in. Life can be unpredictable, and we want you to know that Carolina Counseling Services is still here to support you.
If you’ve been feeling overwhelmed, stressed, or just need someone to talk to, we’re ready to help. No matter what’s on your mind, we’ll provide a safe and compassionate space to work through it.
Click below to schedule your next session—we’d love to see you again.
👉 Schedule an Appointment
Warmly,
Trevor Nich
Carolina Counseling Services
Email 1: "We’re Here for You, Whenever You’re Ready"
Subject: Taking Care of Yourself Starts Here
Body:
Hi Nancy,
We know life can get busy, and sometimes self-care takes a back seat. If you’ve been putting your mental well-being on hold, consider this your gentle reminder: You deserve support and care.
At Carolina Counseling Services, we’re committed to providing a space where you can talk freely, process emotions, and regain balance.
Whenever you’re ready, we’re here. Click below to book a session with one of our compassionate therapists.
👉 Book a Session Now
Take care from
Carolina Counseling Services
Email 2: "Your Well-Being is Our Priority"
Email 3: "A Fresh Start for Your Mental Health"
Subject: Let’s Pick Up Where We Left Off
Body:
Hey Mr. Henry,
We hope you’ve been doing well! If you’ve been considering returning to counseling, now is a great time to take that step. Whether you need guidance, coping strategies, or just someone to listen, we’re here to support you.
Many of our clients find that even a single session can make a big difference in how they feel. Why not take that first step today?
📅 Appointments are available—book yours now:
👉 Schedule Your Session
Looking forward to seeing you again,
Tim Waltz
Carolina Counseling Services
Email 4: "Your Mental Wellness Matters" (Last Chance Email)
Subject: We’re Still Here for You, Sara
Body:
Hi Ms.Sara,
We wanted to check in one last time because your well-being truly matters to us. Counseling can provide clarity, relief, and tools to help navigate life’s challenges.
If you’ve been waiting for the right moment to restart your journey, this is it. We’d love to welcome you back—your next session is just a click away.
👉 Book a Session Today
No pressure—just a reminder that you’re not alone. Whenever you’re ready, we’ll be here.
Wishing you peace and wellness,
Carolina Counseling Services
Promotional Email Campaign
This structured promotional campaign educates potential buyers, overcomes objections, and drives urgency to maximize conversions. The 10% discount offer acts as a powerful incentive, while strategic storytelling and real-world applications make RELiON’s lithium batteries the clear choice.
With A/B testing, segmentation, and personalization, these emails can help increase engagement, attract new customers, and boost sales significantly
Email 1: "Power Your Adventures with Reliable Energy!"
Subject: More Power, Less Hassle – Meet RELiON Batteries
Body:
Hi Jim,
Are you ready for longer-lasting, more reliable power? Whether you're off-roading, sailing, or powering up your RV, RELiON lithium batteries give you the efficiency, lightweight design, and durability you need to go further and stay powered longer.
🔋 Why Choose RELiON?
✔️ Lasts 10x longer than lead-acid batteries.
✔️ Lighter and more efficient for better performance.
✔️ Faster charging so you can get back to your adventures.
💡 Exclusive Offer: Get 10% Off Your First Order!
Use code POWERUP10 at checkout and save today!
👉 Shop Now
Power your passion,
The RELiON Team
Email 2: "Ditch the Deadweight – Upgrade to Lithium Today!"
Subject: Lead-Acid Batteries Are Holding You Back – Here’s Why!
Body:
Hi Mr.Thompson,
Still using heavy, slow-charging lead-acid batteries? It’s time to upgrade to RELiON lithium power.
🛠️ Compared to lead-acid, RELiON batteries:
✅ Weigh 50% less – easier to install and transport.
✅ Charge 5X faster – spend more time on the road and less time waiting.
✅ Last 10X longer – more cycles mean fewer replacements and more savings.
💡 Ready to make the switch? For a limited time, get 10% OFF with code POWERUP10!
⚡ Upgrade to Lithium Today
Stay charged,
The RELiON Team
Email 3: "Go Further, Stay Powered – Lithium for Any Adventure"
Subject: Longer Rides, Bigger Adventures, Zero Worries!
Body:
Hey Greg,
From boating and RVs to golf carts and off-grid living, RELiON lithium batteries deliver the power you need for a worry-free experience.
🌍 No matter where you go, RELiON has you covered:
🚐 RVs & Van Life: More power, fewer stops.
⛵ Marine & Boating: Lightweight and splash-resistant.
⚡ Solar & Off-Grid: Reliable energy for sustainable living.
🔋 Get 10% Off Your First Battery!
Use POWERUP10 at checkout and upgrade today!
👉 Shop RELiON Batteries
See you on the road,
The RELiON Team
Email 4: "Final Call: Your 10% Discount Ends Soon!"
Subject: Last Chance! Get 10% Off RELiON Batteries – Act Now!
Body:
Hey Michael,
Your exclusive 10% discount on RELiON batteries ends soon!
Don’t miss out on longer-lasting, lightweight, and high-performance lithium power. Whether you need RV batteries, marine batteries, or solar solutions, RELiON has the perfect power solution for you.
🚨 Hurry! Use code POWERUP10 before it’s gone!
⚡ Shop Now & Save
Power up,
The RELiON Team
Product Launch Emails
The product launch campaign for Scotch Porter's Beard & Mustache Styling Wax and Anti-Bump & Ingrown Roller is designed to introduce these new offerings to our customer base, emphasizing their unique benefits and encouraging immediate purchase. The campaign consists of a series of targeted emails, each crafted to highlight specific features of the products, address common grooming concerns, and position Scotch Porter as the go-to brand for premium men's grooming solutions
Email 1: "Unleash Your Beard's Potential with Our New Styling Wax!"
Subject: Master Your Beard's Style with Our Latest Innovation
Body: Hey James,
Your beard is more than just facial hair—it's a statement. Introducing our new Beard & Mustache Styling Wax, designed to give your beard the respect it deserves.
Why You'll Love It:
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Flexible Hold: Achieve your desired style without the stiffness.
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Natural Shine: Keep your beard looking healthy and vibrant.
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Nourishing Ingredients: Infused with Argan Oil and plant-based Candelilla Wax to moisturize and condition.
Ready to elevate your grooming game? Click below to explore the new standard in beard styling.
Stay sharp, The Scotch Porter Team
Subject: Elevate Your Grooming Routine with Our Latest Launches
Body: Hey Terrance,
Your grooming routine is about to get an upgrade. We're excited to introduce two new products designed to keep you looking your best:
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Beard & Mustache Styling Wax
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Shape and style with confidence.
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Provides a natural, flexible hold.
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Nourishes with Argan Oil and Candelilla Wax.
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Anti-Bump & Ingrown Roller
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Fights razor bumps and ingrown hairs.
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Evens out skin tone and gently exfoliates.
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Suitable for all skin types.
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Ready to take your grooming to the next level? Explore our new arrivals now.
👉 Shop New Products
Look and feel your best, The Scotch Porter Team
Email 3: "Complete Your Grooming Arsenal with Our Newest Additions!"
Subject: Smooth Skin Awaits—Meet Our Anti-Bump Solution
Body: Hey Will,
We know the struggle of dealing with razor bumps and ingrown hairs. That's why we've developed the Anti-Bump & Ingrown Roller—your new ally for smoother, clearer skin.
Benefits Include:
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Reduces Ingrown Hairs: Keeps those pesky bumps at bay.
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Evens Skin Tone: Balances your complexion for a fresh look.
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Gentle Exfoliation: Removes impurities without drying your skin.
It's time to upgrade your grooming routine. Experience the difference today.
Feel confident, The Scotch Porter Team
Email 2: "Say Goodbye to Razor Bumps with Our Anti-Bump & Ingrown Roller!"